Atlas Fitness Tracker Wants to Benchpress the Competition
Atlas isn’t interested in bringing to market yet another activity tracker. In fact, CEO and Co-Founder, Peter Li, feels “other fitness trackers are just glorified pedometers”. The team out of Austin, Texas is launching a new wearable fitness band called the Atlas Fitness Tracker that actually tracks your workout. And it could just make needing a personal trainer a thing of the past.
The Atlas Fitness Tracker measures your heart rate and tracks your body on the x, y and z axes. This means that it can more accurately calculate calories burned and also figure out how many reps you have performed of a specific exercise.
Atlas’ ability to measure heart rate echoes a trend we saw at CES earlier this month where it seemed that this was a new bar being set for activity tracker. LG and Epson also announced heart rate monitoring devices at the show this year.
But where Atlas’ really has an edge is in its ability to provide smarter analytics. Atlas know what exercise you are doing in your workout and tracks the progress of that specific activity. It does that based on preloaded popular exercises and along with new ones that you teach it.
As Atlas’ wristband will have a significant display, much larger than the FuelBand and Force, gym-goers will be given access to real-time feedback on their activity to help them correct their form, anticipate plateaus or check overall progress.
Not the bicep curl or treadmill type? Don’t worry Atlas’ learning capability can suit many types of workouts including cross-fit and even swimming. The device is waterproof up to 1m, so you can fully submerge it in water. The team is working on having Atlas rated waterproof for up to 50–100m (5–10ATM) for hardcore swimmers and scuba divers.
Atlas has already worked on making sure that their wearable is compatible with some popular fitness apps. They currently support MapMyRun, Lose It and Fitocracy. They will also have an API which for developers. The device will use BLE to connect to a smartphone to store the data. The Atlas Fitness app is expected for both iOS and Android at launch.
The company is currently running an Indiegogo campaign which they started at the beginning of this month with a funding goal of $125,000. With fourteen days still on the clock, Atlas has already raised more than double that amount with over $253,000 at the time of this article.
Backers can nab an Atlas for $149 plus international shipping to get it for December of this year. Just in time to start to work off next year’s holiday weight.