Are You Part of the 3%? [Wearable Survey Results]
Only 3% of US internet users own a wearable device according to Harris Interactive’s December 11, 2013 “Harris Poll”. This isn’t surprising as the majority of wearable users are expected to be early adopters and tech enthusiasts. Wearable technology is still in its infancy albeit the space seems to be growing fast.
But is mass adoption right around the corner? Not according to this survey. The majority of respondents aren’t sure what to think of this new technology. 36% of respondents are on the fence about how they feel about purchasing wearable devices and 19% were a flat at no.
Price, utility and privacy concerns topped the barriers that need to be tackled before we see Mom, Sis and neighbor Bill walking around with wearables. 17% would consider the purchase of a wearable device when the price drops. 46% felt there are no real benefits to using a wearable device. And 28% of respondents felt that wearables would make it too easy for others to access their personal information.
Of those that do see value in wearable tech, keeping themselves informed, connected and more productive topped the perceived benefits.
This survey wrapped up prior to the Holiday break. It’ll be interesting to see the response post-gift and holiday shopping. From a quick review of Twitter yesterday, it looked as though the Pebble smartwatch and Fitbit Force were the most popular gifts to make it under a number of trees this year.