Lego Concept Uses Augmented Reality to Bring Bricks to Life

A concept video from Miami Ad School featuring an Augmented Reality experience for Lego is making its rounds on the internet today.

The app aims to mix all the engaging parts of screens with the creativity that Lego brings - becoming the door to endless adventures. Called Lego Storybuilder, the app allows Lego users or “builders” to interact with their creations digitally bringing offline and online worlds together. 

LEGO STORYBUILDER from Dejan Jovanovic on Vimeo.

To use it, you would download the app, build a lego creation and then use your iPad or smartphone to view your creation and it will come to life with animation. The Lego Storybuilder app recognizes the creation as the AR code which triggers the digital experience. 

What’s great about this concept is that it doesn’t just bring the brick creation to life but it also makes suggestions for the builder on how they can change their Lego creation to change the story shown on the screen. The addition and subtraction of bricks changes the story telling on the app making for a true on & offline experience. 

The app would also record the builder’s experience giving the builder not just the ability to create the props but essentially also to shoot an animated movie which they control based on their creation. 

I think this is a fantastic application for Augmented Reality which should only bode well for Lego if they were to adopt it as it would help to bring new life again to building blocks that have just piled up in a child’s closet as well as to inspire the purchase of new sets and pieces to equip the builder with better story telling capabilities. 

by Tom Emrich

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