Microsoft Kinect Brings Gesture Control Merchandising to Retail Stores
Kinect recently was updated with gesture controls. This video does a great job of demoing the potential of this technology from an advertising perspective.
Imaging a large screen in the mall or in a retail location. When a user is not in front of the screen, images from the retailer’s catalogue scroll automatically.
But when someone gets in front of the screen, Kinect recognizes the individual and gives them control of the experience.
This type of interactivity is meant to create an enhanced experience in-store and could possibly allow for retailers to have smaller real estate footprints yet still be able to merchandise the breadth of their catalogue.