85% of smartphone users reported second screen-linked behavior at least once a month, over 60% reported doing it on a weekly basis, and 39% did so daily. Over 80% of 18- to 24-year-olds told Pew they used their phone while watching TV, and 60% of Americans with annual incomes above $50,000 use their phones while watching TV.Read more: http://www.businessinsider.com/bii-report-why-the-second-screen-industry-is-set-to-explode-2013-2#ixzz2MQvo3Wdn

85% of smartphone users reported second screen-linked behavior at least once a month, over 60% reported doing it on a weekly basis, and 39% did so daily. Over 80% of 18- to 24-year-olds told Pew they used their phone while watching TV, and 60% of Americans with annual incomes above $50,000 use their phones while watching TV.

Read more: http://www.businessinsider.com/bii-report-why-the-second-screen-industry-is-set-to-explode-2013-2#ixzz2MQvo3Wdn

Notes

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  10. circuitdesign reblogged this from designersofthings and added:
    There is a LARGE HOLE in this data. There are many people who simply can’t get internet speed sufficient to watch...
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